Synthesia pricing explained: every plan in 2026

What Synthesia costs

Synthesia sells a free tier and three paid plans. Two of the paid plans are self-serve and priced on the page; the third is a sales conversation with no published rate, and its seat count is described as a custom number rather than a fixed one. Before the table, one thing worth knowing: every paid plan is quoted twice, once monthly and once yearly, and the yearly figure is written as a monthly number.

Swipe the table sideways to see every column.

The seat allowances and the credit volumes attached to each tier come from Synthesia’s pricing page. A monthly plan costs more per month than the same plan bought for a year, which is the price of keeping the commitment short. Synthesia is free to reprice any of them later, so nothing here should be read as a settled figure.

How we checked the Synthesia plan pages

This article exists because the same plan is quoted at more than one price depending on where you look, and the only figure that matters is the one printed on the page you will actually be billed from.

Synthesia states the Starter yearly rate in two places, and the two figures differ: the plan card gives $18/mo billed yearly, while an answer further down the page puts an annual Starter plan at $264. The card is the figure the page’s own banner carries, so the card is what this article uses. That is the rule throughout: where a third party and the company selling the plan give different numbers, the vendor’s page is the one that will match the invoice.

No part of this article comes from an account with Synthesia. The figures are transcribed from what the vendor publishes, with the check date on the sources list at the end of this page. Whether the plans are worth paying for is a separate question, answered in our full Synthesia review, where they are weighed against what the software does rather than listed.

What actually changes between the tiers

The paid plans are not three products. They are one editor with the doors unlocked a few at a time, which makes the tiers easier to read once you know which doors decide your bill.

Editors, not viewers

Seats are the fastest way to price a team, because they move differently from everything else on the page. A self-serve plan carries one editor, and the guests alongside it are there to leave comments on a video rather than to build one. Anyone who needs to open the editor needs a plan of their own, so a five-person team that all want to make videos is a workspace conversation rather than one subscription with five logins.

The allowance runs on a different clock from the price

Every tier comes with an allowance of video, and Synthesia quotes that allowance over a longer period than it quotes the rate. Starter is described as 1,200 credits a month or 14,500 a year; Creator as 3,600 a month or 44,000 a year. Two readings of one plan, and only one of them answers whether it is big enough for the work you have. Size the plan in the window you actually produce in, because a monthly figure flatters a plan you mean to keep for a year.

What unlocks only at the top

The controls that separate the top tier are the ones a company tends to need rather than want: single sign-on for the whole team, and an export that drops a finished video straight into a learning system. Neither is offered on a lower plan and neither can be bought on its own, so a team that needs one is looking at this tier rather than a cheaper one. The rest of the top tier is convenience rather than capability.

The three things that move your bill

The published rate is the starting point rather than the total. Three details decide what actually leaves the account, and all three are checkable before you pay.

The yearly rate is a commitment, not a discount code

A yearly plan costs less per month because twelve months are bought at once. That suits a team that will still be publishing at the end of the term, and it costs a team that stops early, since the saving is the price of the commitment. Where the work has an end date, the monthly rate is the honest comparison.

The Studio Avatar is bought on top of a plan

A bespoke presenter is the one part of Synthesia that is not sold by tier. The Studio Express-1 avatar is a paid add-on at $1,000 a year, offered to annual plans only, and it takes up to ten days to produce. It is available on every paid plan and included in none, so price it before deciding which tier is affordable.

The API carries a second ceiling

Automation is where a plan’s arithmetic can surprise a team. The API comes with 360 minutes of video a year, drawn from the same allowance as everything else the plan produces, with additional usage sold separately. A workflow that renders a variant every time a product page changes will reach that figure long before a person editing by hand would.

When price is not the deciding question

Price also stops being the deciding question when the tier you were comparing turns out not to carry what you need. Where that happens, the cheaper plans are not in the running at any price, and the comparison worth making is between the top tier and a different tool.

Frequently asked questions

Sources

Synthesia (synthesia.io), checked 16 September 2026: the pricing page for the plan rates, the seat allowances and the credit volumes attached to each tier, the feature comparison below the plan cards for what each tier includes, and the add-on note for what a Studio Avatar costs on top of a plan.